London Fog
       
     
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Umbro
       
     
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Rampage
       
     
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OP
       
     
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Bongo
       
     
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MLVC (Material Girl)
       
     
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London Fog
       
     
London Fog

Carbon explored an entirely new look and brand direction embracing the nostalgia of travel. An interior referencing London train stations paired with patinaed fixtures and romantic imagery was used to propose new shop-in-shops in Macy’s.

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Umbro
       
     
Umbro

This temporary pavilion housed multiple functions from retail to gaming to entertainment. Bright and lively, every area gave the passionate football fan a place to experience and immerse themselves in the Umbro brand.

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Rampage
       
     
Rampage

Appealing to trendy, confident young women, this shop-in-shop reflects the brand personality of work-appropriate and night club-ready style. High contrast, glossy black and white finish is used to highlight latest fashions.

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OP
       
     
OP

An exclusive product launch at Walmart gave Op the ideal opportunity to re-engage with its youth market in a highly branded shop-in-shop environment. Bright color, new photography and seasonal promotion wrap existing Walmart fixtures to create an eye-popping merchandising system.

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Bongo
       
     
Bongo

One of the hottest denim brands in the junior market, this discount retailer brand focused on young, stylish, and affordable fashion. A signature fixturing and graphic system was created to integrate into existing big box store layouts.

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MLVC (Material Girl)
       
     
MLVC (Material Girl)

Created to attract the attention of Madonna, this concept shop helped Iconix secure the license in multiple clothing categories. What started as MLVC, the brand then solidified into Material Girl. The pitch was bold, creative and attention getting, knowing her eclectic taste in fashion and design.

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