Working closely with Target’s internal design team, an all new standard display system was created. The fixtures allow for a myriad of devices and accessories along with multiple media formats. The system also incorporates eye-catching graphic presentation.
Multiple interior architectural studies produced a simple bulkhead design to unify the various front of store services and guest amenities.
As the gift card became a valuable revenue source, prominent and abundant card displays were required throughout the store. Add-on modules easily augmented existing gondolas and check out areas.
With the push for 2010 stores by 2010, a new prototype exterior store design needed to be tailored for individual regions and municipalities. Working closely with Target’s architects, Carbon rendered multiple unique facades and entries in a variety of styles.